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Email Marketing
Email marketing is an inexpensive and effective way for small business owners to reach their target prospects and customers.
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There are various email marketing platforms that can help organize and distribute your email marketing materials. Top recommendations for small businesses include Constant Contact, Mail-Chimp & Emma.
Email Marketing Strategy
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Define Your Email Marketing Goals. Are you trying to attract new customers or connect with existing ones? What do you want customers to do after reading your emails - what’s the call to action?
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Identify Your Target Audience and Begin Collecting Emails. Be sure to include an option to sign-up for updates via your website and social media accounts. Click here to read more about building email lists.
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Choose Your Email Marketing Tools. Remember your goals and be sure the platform you choose has all the features your business needs.
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Develop Relevant Content That Resonates With Your Customers. Users will unsubscribe if they aren’t interested, so if you have a diverse array of clients, consider diverse content for different types of customers.
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Send Emails At Regular Intervals and Do So Consistently. This will build an audience who regularly reads your emails and considers themselves familiar with your offerings.
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Analyze Results & Amend Future Campaigns Accordingly. What emails receive the highest open rates? Could you revise lesser-performing emails to include similar elements? What days and times are your customers most responsive?
Check out these facts & statistics about what drives successful email marketing campaigns and contact a Pace SBDC Business Advisor for guidance developing a targeted email marketing strategy that drives sales and engages customers.