NAME GLO is a women-owned and Lower East Side-based custom neon light studio founded by Lena Imamura and Sas Simon. Launched in 2014, NAME GLO offers high-concept and approachable light-based artwork with a collaborative and joyful approach. They have served a wide array of businesses, producing signage, photo backdrops, retail displays and more, as well as home decor products for residences.  

 

When COVID-19 guidelines regarding non-essential businesses were implemented, NAME GLO had to temporally close its physical storefront and studio space, forcing the business to transition to operating exclusively online with limited operational capacity. Lena then contacted Pace SBDC ​Business Advisor, Sandra Cely, who provided guidance on how to apply for financial assistance to support their business during this challenging time. NAME GLO also sought advice regarding how to identify and expand its residential customer base, given the present COVID-19 limitations on storefront space usage. 

 

With this assistance, NAME GLO was able to secure over $200,000 in financial support through the federal Paycheck Protection Program (PPP) and Economic Injury Disaster Loan (EIDL) program, helping retain the venture's eight jobs. Additionally, Sandra arranged for two undergraduate Consumer Behavior classes led by Prof. Mary Long from Pace's Lubin School of Business to research changes in buyer behavior during the COVID-19 pandemic.  Students presented their findings and recommendations for business growth, providing valuable insights for the client as well as real-life experience for Pace students.