BPL & NYPL Website Workdays - May 2024

The Pace University Small Business Development Center (SBDC) successfully hosted two more "Website Workday" events in the first few weeks of May. This reoccurring event is in partnership with both the New York Public Library's Thomas Yoseloff Business Center and the Brooklyn Public Library's Business & Career Center.

Business owners, along with Pace SBDC Business Advisors and Interns, collaborated to tackle website objectives and hurdles with each entrepreneur. The goal of the presentation was to shift the mindset of business owners towards optimizing their websites to drive sales rather than causing stress.

The "Website Workday" started off with a quick overview of what constitutes a good website, important considerations for Search Engine Optimization (SEO), and some examples of successful small business websites. Then, each small business owner dove in and began by logging into their existing website or starting to create a new website. The Pace SBDC team travelled from workstation to workstation, helping entrepreneurs when they needed it and offering suggestions to improve and refine each small business's website based on their individual goals and challenges. Each entrepreneur left the workshop having completed specific improvements to their website or launching a new online presence, and ready to continue editing and improving their website as their business grows.

Stay tuned for more upcoming "Website Workdays" this summer! To receive email notifications of upcoming events from the Pace SBDC (including future website-related trainings and workdays), subscribe to our mailing list. As always, our team of business advisors is available to meet with NYC-based entrepreneurs and we offer no-cost, personalized assistance in marketing and sales strategies, access to finance and other business topics. To make a no-cost appointment with a business advisor, email sbdc@pace.edu or click here to fill out a brief request for counseling form.